Features of the Application of Marketing in Georgia’s Agrifood Business

Todua, Nugzar (2017) Features of the Application of Marketing in Georgia’s Agrifood Business. Student Research and Projects, 1. pp. 86-93. ISSN 2587-4705

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Abstract

The paper studies the situations of Georgia’s Agrifood Business, analyzed the main indicators of production and exports - imports of agro-food . There is shown, that in order to facilitate agribusiness in Georgia, the most important local and international projects are being implemented, however, the industry is developing slowly. The local market is full of low quality and unclear origin food products, which hampers the sustainable development of the country. To solve the problems in the Agribusiness in the work is considered to the application of modern marketing methods. Based on the conducted marketing research, the attitude to the Georgian consumers to the issues of consumption, quality, safety and labeling of food products as well as their motivation, taking into account changes in current market events, was revealed.

Item Type: Article
Uncontrolled Keywords: Agrofood Business, Marketing, Consumer Behavior
Subjects: General Works
Divisions: Ivane Javakhishvili Tbilisi State University > Faculty of Economic and Business > Departments at the Faculty of Economics and Business > Department of Marketing
Depositing User: Nugzar Todua
Date Deposited: 08 Jan 2018 10:34
Last Modified: 08 Jan 2018 10:34
URI: http://eprints.tsu.ge/id/eprint/411

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